Birds don’t ‘see’ glass the way humans do. Clear and reflective glass can appear invisible to birds, or reflect sky, trees, and open space in ways that make it look safe to fly through.
As a result, birds cannot recognize it as a solid object and fly into it, often with fatal results. They either die on the spot or suffer serious internal injuries that result in death later.
Feather Friendly has been leading the bird-safe building movement through research-driven innovation, practical products, and partnerships across North America and beyond.
The company began with a simple goal: to create an effective, accessible solution that prevents bird-window collisions. Since then, it has grown into a globally recognized name in bird collision deterrence, trusted by homeowners, architects, property managers, and conservation organizations.
